Costs of Live Streaming, Cameras, Operators, Streaming Hardware, Bandwidth needs , Post Production, Editing, and Technical Support.
Video Editing Software When your event ends, the bills may keep coming. Additional costs can include post production and editing to package your video for distribution after the event has taken place, which can easily cost hundreds or thousands of dollars, depending on the length of your recording and the complexity of the edits required. Complex tasks like animation and compositing will cost more as well.
11 Ways to Generate Revenue From Live Streams1. Sell (and Rent Out) the Recording
One simple way to generate revenue is to sell the recording of your event, conference, or other broadcast after the fact. This can generate significant income, as long as there are enough people who either missed the broadcast or want to own the content. Platforms for selling and renting video are quite common these days, and OFMcomputer.com features integrated tools to monetize your videos after the live stream has taken place.
2. Live Pay-Per-View Access
Charging viewers a simple pay-per-view fee for accessing your live stream is another simple, straightforward method for bringing in some money. If you’re live streaming via DaCast, it’s simple to set a price for your live stream and collect payments from viewers right in the video player window.
3. Insert Advertising
The traditional way to make money off live broadcasts is by inserting advertisements into the stream. This can be done with the OFMcomputer.com API, while other live streaming providers offer different options. However, it is our experience that ads are usually an inferior revenue generator.
4. Ongoing Subscriptions to Ongoing Content
An alternative to one-time pay-per-view access to your content is selling a subscription to ongoing content. Obviously, this option is only effective for those producing and broadcasting content on a regular basis, but it can bring in a steady cash flow if your audience is invested.
5. Sponsorship from Businesses
Finding businesses who are willing to sponsor your event or broadcast can be a great way to amass funding, especially if your live stream targets a certain location, industry, or niche.
6. Charge for Access to the Event
How about a revenue model that’s unrelated to live streaming: charging for access to the event that you’re live streaming. Simple and effective, this can be combined with other options for larger total revenues.
7. Re-Broadcast the Sessions Live
When you’ve put a great deal of time, energy, and resources into a single live event, it can be a let down when the original broadcast doesn’t meet all your goals. One way to leverage your existing content is to re-broadcast it live: not on-demand, but rather during a single window of access, as if the event were happening live once again. This can be a good method to generate buzz and drive more sales without having to put on a whole other event.
8. Offer Discounts and Promotions
As usual in sales, coupons and discounts can drive more sales than would otherwise take place. OFMcomputer.com and most other live streaming providers allow you to generate coupon codes with customized rebates that can be redeemed as often or as rarely as you’d like.
9. Syndicate Your Live Content
Don’t settle for your live stream only being distributed on one channel or website. A great way to generate further revenue is to negotiate deals with partner businesses and organizations whereby you receive a licensing fee and they receive the right to re-broadcast your live stream.
10. Sell Recorded Content to Other Broadcasters
An alternative to syndicating live content is selling the recordings of previously broadcast content to other distributors. Again, this can be an effective revenue generator, as many TV stations, radio stations, and other media distributors are always on the lookout for material to rebroadcast.
11. Offer Group Discounts to Organizations
Offer group discounts to those who purchase institutional or group subscriptions, video rentals or purchases, or pay-per-view streaming to your video content. Depending on what your audience is, you may be able to reach large institutions (schools, churches, non-profits, businesses, universities, agencies, etc.) in this manner and boost sales.
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