The event has been put together by the Israeli organization Hype Start-Up Foundation.
Hype’s goal is to create the world’s first wide-scale platform for groundbreaking innovation in sports, focusing on wearable accessories, broadcasting tech, and apps for athletes, coaches and fans.
Entrepreneurs, start-ups, and veteran companies are all invited to submit projects that will enhance the Olympic experience for fans, broadcasters, players, and anyone else connected with the games.
Together with Microsoft and Saucony, Hype is launching the first global platform in tech innovation for sports, with apps and technology geared towards this summer’s Olympic Game in Rio de Janeiro.
The judges include Carlos Arthur Nuzman, President of the Rio Start 2016 Olympic Committee Organizing Committee; Daniel Brusilovsky, CIO of the NBA; Yuval Brown, CEO of Saucony (IL); Mac Freeman, VP Denver Broncos (Super Bowl champion of 2016); and representatives of investment funds and private investors.
The winner will receive a prize of €100,000 ($113,000).
Ten candidates from six worldwide geographic regions will be chosen to compete for the big prize.